{"id":593,"date":"2019-05-17T14:46:14","date_gmt":"2019-05-17T12:46:14","guid":{"rendered":"https:\/\/dialinguo.com\/field-of-expertise\/marketing-and-communication\/"},"modified":"2019-07-08T18:09:42","modified_gmt":"2019-07-08T16:09:42","slug":"marketing-and-communication","status":"publish","type":"page","link":"https:\/\/dialinguo.com\/en\/field-of-expertise\/marketing-and-communication\/","title":{"rendered":"Marketing and Communication"},"content":{"rendered":"

Translation to support your development<\/h2>\n

Marketing and sales translation<\/strong> is a very different activity to technical translation<\/a>. This type of translation is increasingly in demand, especially by companies targeting customers abroad. In the Grand Est region of France \u2013 until recently called Alsace-Champagne-Ardenne-Lorraine \u2013 and where we are in Alsace<\/strong> especially, there is a considerable volume of trade with Germany and Switzerland. Companies are therefore increasingly opening up to translation<\/strong>. In terms of business<\/strong>, any effort made to move towards your opposite number will assist you in concluding a deal.<\/p>\n

Producing a translation<\/strong> in one of these fields requires preparation relating to the practices and wording in the target language.<\/p>\n

\"\"Sales and Marketing translation \u2013 casting the right translator<\/h3>\n

Sales and Marketing translation<\/strong> assumes that your translator<\/strong> is at least familiar with your company’s sales and marketing policy. At Dialinguo<\/strong>, we therefore set the translation<\/strong> objectives at the very outset of the project entrusted to us. Brochures, posters, mailings, letters websites\u00a0 we translate many communications materials<\/strong>.<\/p>\n

As an agency<\/strong>, it is our responsibility to ensure we cast a translator with exactly the right profile for the kind of documents you want to have translated. This casting will determine the quality of the translation.<\/p>\n

A professional translation is obvious<\/h3>\n

In the same way that it is inconceivable to do your accountancy yourself just because you know how to count, some companies think they are able to translate<\/strong> their documents themselves. This temptation is all the greater when you always have someone who is willing and has a certain amount of the language<\/strong> in question. You might also consider saving money like this. And yet, by translating<\/strong> it yourself or with the help of someone who is not qualified (a secretary, language teacher, Erasmus student or friend who spent 1 year in that country), it will all end the same way. You will need to start again from the beginning.<\/p>\n

Of the things that are obvious and make all the difference, lexical choice<\/strong> \u2013 the words you choose \u2013 is key. Even before starting your translation, the translator<\/strong> makes a decision about this depending on your end user. Unlike French, for example, which is often more prescriptive and direct than other languages, there are a multitude of ways to translate a sales or marketing document<\/strong>, especially in English.<\/p>\n

\"\"Translating your website<\/h2>\n

Translating your Website<\/strong> makes things easier for the internet surfer. Besides the user experience, translation<\/strong> is a major asset which is increasingly used in referencing your website<\/strong>. You, of course, know that Google<\/strong> ranks your website in its search results using the relevance of your key words. Choosing the translation<\/strong> is one element of differentiation in terms of SEO<\/strong>.<\/p>\n

Boost your online visibility<\/h3>\n

Translating your website<\/strong> is a strategic choice. Dialinguo<\/strong> will work hand-in-hand with you on this project either in partnership with your offices or from scratch. Moreover, we can also recommend several website agencies<\/strong> to you which we already work with. Making your website multilingual<\/strong> is going to enable you to magnify your company’s visibility on the internet. Translating<\/strong> your website will have just as valuable an effect on a shop window site as on an e-commerce site.<\/p>\n

As a company, your investment is moderate and, above all, profitable in that you are going to extend your reach by attracting clients from abroad. It goes without saying that your output must be of equal quality in all of your website languages. Here are a few rules to consider before starting the translation of your website:<\/p>\n